Good business writing avoids adverbs and is exact, clinical, and bereft of individual personality. For example, never use an ambiguous lay term like “daily.” The proper, precise, professional phrasing is “on a serial 24-hour basis.”
World geography changes with the political tide. Writers must take special care to use current geopolitical references so as not to offend or to seem out of touch.
For example, references to those serial roadside Burma-Shave ads should now be referred to as “Myanmar-Shave Ads.”